The value “Proudly Local” means more to us than creating our designs in Seattle and selling goods that celebrate the region. Born in ’74 strives to make a positive impact in our community and we’re bringing you along for the ride. For every item that you purchase, $5 goes directly to the charity of your choice. This straightforward approach ensure that both you and the charities supported know how much is being donated. No hiding behind vague claims like “percentages of proceeds.”

What sets us apart is our commitment to give you a voice in the causes we support. Inspired by the Sounders’ Democracy in Sports, which gives season ticket members a voice in club affairs, for each item you purchase, you choose the charity to support. Whether you’re passionate about local Seattle causes or national organizations, your purchase helps make a difference.

Our charitable partners include a diverse mix of local, regional, and national organizations.

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By shopping with Born in ’74, you’re not just buying apparel; you’re contributing to a larger movement of community support and empowerment. Together, we can make a difference, one purchase at a time.